The products are usually smaller items that are cheaper to ship,[12] aided by an agreement between China Post and the U.S. Postal Service that lowers costs of shipping for goods weighing less than 2 kg.[3] Wish offers express shipping in 5 days, or 6–8 days in some cases,[23] as well as standard shipping that takes 2–3 weeks, for customers who prioritize savings over speed of delivery.[10]
Wish's "Wheel of Fortune"-style game, Blitz Buy, integrates a layer of gamification to offer consumers additional discounts on top-selling items.[24]
Criticism[edit]
Wish has been criticized for listing poor quality or counterfeit goods, a common concern among major e-commerce sites which feature independent sellers.[25][26][27] In France in March 2023, Wish was relisted, allowing the online marketplace to return to app stores and search engines in the country.[17]
Wish was sold to Qoo10 in 2024 for $173 million, around 1% of its value at the time of its IPO just over three years earlier.[18][19]
Services[edit]
More than 1 million merchants[20][21] list their products on Wish's platform to sell directly to consumers. They also earned revenue with a Pay-per-click model by advertising on Facebook.[4]
In 2013, Szulczewski met with Hans Tung, an investor with GGV Capital in Menlo Park, California, and noted that a large number of sales were coming from Florida, Texas and the Midwest rather than New York or California.[3] Wish became an e-commerce site after asking merchants to host their products directly on the Wish application, with Wish taking a portion of each sale.[5]
It signed a multi-year partnership with the NBA's Los Angeles Lakers.[7][8] Wish conducted a World Cup campaign in 2018, that featured Neymar, Paul Pogba, Tim Howard, Gareth Bale, Robin van Persie, Claudio Bravo and Gianluigi Buffon.[9]
In 2018, Wish was the most-downloaded e-commerce application worldwide[10] and the company doubled its revenue to $1.9 billion.
The Wish marketplace is accessed by the Wish.com website or by a mobile application that is available for iOS and Android.[6]
In 2017, Wish was the most downloaded e-commerce application in the United States.[6]
